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Posted on Jul 13, 2020

The Rising

If you are a local business it's even more essential to do employer branding right , as per the recent Forbes study, 97% of people search online to find a local business, businesses like hotels,restaurants,hospitals, retail and other services business are being searched by the users everyday on google, at the same time candidates look for nearby local jobs and search online to find the employment, almost 75% of candidates are passive candidates and apply when they see your job and get attracted to your employer brand online.

So what is the catch here, the catch is if a company has a good employer brand management on the internet, it's most likely to convert into better business as your customer see you as a trustworthy brand and similarly if a company has a good brand presence , it would help candidates connect to the business, and therefore doing local employer branding is one of the most essential requirement of today's businesses as it directly converts into better business output.
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